Context, my crude uneducated brother... context.
You can only have so much impact being a bit of an arsehole all the time. Sometimes you gotta tone it down. Relax. Go mushy... and then BLAM! Something horribly offensive and insulting. Something involving Australia and inbreeding.
nah thats you english folks problems too much inbreeding not enough working on the job, you can call me anything just don't call me late for supper as long as i got a container of coffee i'm happy.