Most MMA fans, in turn meaning all UFC fans, have never heard of Josh Thomson? What are you talking about? Are there not a bunch of people all over this website who are into MMA enough to know exactly who Josh is? Do we just not count since we are MMA fans and the UFC makes money off people who maybe are or or are not fans? Are internet forums about MMA not good places to get samples on what MMA fans actually think about MMA? If MMA, meaning UFC is just some fading interest that one catches every now and then if a certain card or fighter is trending or something, why should those views be weighted so much heavier then those of people who actually do care about and are actually knowledgeable about the sport? I'm pretty disturbed by what constitutes a true MMA fan according to you also. The real fans are casual, trendy, bar patrons more concerned with the social scene then MMA. That is the average typical viewer of MMA? True fans of the sport think Silva fought some guy last week?
So what kind of fan are you?
It's not about "true" fans, it's about who make the UFC the most money and that's the masses who are rather casual fans and not those few who spend several hours a day in MMA internet forums.