Well really, Gus didn't deserve his shot at Jones. he got it because Jones asked for him.
Haha so the similarities to the Rocky movie are amazing. Apollo Creed asks for fighting Rocky Balboa and thinks he will win easily. It ends up a war which Apollo Creed wins by close decision. Both end up in hospital and Apollo say "There will be no rematch".
Jon Jones must have thought Rocky...eh Gustafsson would say "I don't want one" but he didn't. Gustafsson skipped the scripts and asked for a rematch