unfortunately all JDS is doing here is hurting his stock...
i dont think he is playing the media, i think he just cant accept that CAin is a better fighter than him at this stage of his career.
lets face it, 1st fight was an absolute fluke. he beat a ring rusted cain which had a long layoff coming back from a big injury.
he needs to accept that Cain is the best in the world and the better fighter