Besides offsetting mounting costs, I believe they're charging a premium because they know they have the brand. The only brand. It's economics 101. The demand is strong. Lets hope this translates to higher fighter purses'. Last I remembered they went from -$40 million to a billion dollar corporation. They must be doing something right. Don't really blame em.
Marcus Aurelius: Tell me again, Maximus, why are we here?
Maximus: For the glory of the Empire, sire.
Baked, not fried... the healthy choice.