And people say boxing is dying.
Rousey and Jones the two biggest draws the sport has right now, are barely drawing over 1/4 of what Mayweather draws. The UFC needs to do a better job with its stars.
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Floyd Mayweather vs. Oscar De La Hoya, Mike Tyson vs. Evander Holyfield II, and Mike Tyson vs. Lennox Lewis are the only 3 boxing fights have sold more pay perviews than UFC 100 according to http://bleacherreport.com/articles/1...ll-time/page/2
The most recent of those being Mayweather vs De La Hoya in 2007. Pay per views across the board have been on a bit of a down trend. But I believe and would wager that if you put on a UFC card headlined by any 2 guys making their UFC debut that no one has ever heard of and it went head to head with a boxing card with boxers that aren't Mayweather, Pacquiao status, the UFC would sell more. Mayweather is a brand unto himself. Once he retires, that goes away. He can't sell payperviews if he's not fighting. But here, more like WWE, the UFC is the brand and what you pay to see. Some times the fighters are irrelevant. Its the company that you pay for. That's why the UFC continues to thrive without its old guard of stars like Chuck, Tito, Randy, or even the huge successful star of Brock Lesnar. If the top 10 boxers were to retire tomorrow, itd be years for any boxing match broke 500k buys, I believe. Not so with the UFC. If all UFC champs were to retire tomorrow, theyd build a marketing machine to push the next contenders and assure that they picked entertaining gus to label as contenders.
The UFC and WWE brands are head and shoulders above any would be competitors in their markets. But the WBO, WBA, Ring Magazine, etc companies that designate championship, those entities as companies, aside from the most historic ones, mean very little.