I honestly do not believe Tito runs his much as people make him out to do. Also, the only reason they show so much trash talk is to bring in other fans to the show. If there isn't any drama, would there be as many female fans? They need to make money, it's a business. Tito talks just as much as 90% of the other fighters. He was bad back in his day, but since he returned, he hasn't been like that.