Quote:
Originally Posted by LoSt_CaUzE
He's on his way to becoming that, but not yet. Chuck Liddell will be the face of the UFC until the day he retires. And even then people will still say he is the best fighter ever because he is the most popular. I have a lot of friends who like UFC, but aren't like obsessed with it like myself and they all think Chuck is the most bad ass dude in the world. Some don't even know who GSP is by name. They just know he's that Canadian guy who is really good. 
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I would agree in general but would wager in Canada that GSP is more marketable than even Lidell, especially do to the fact he is bilingual and among the french speaking Quebec he is more than just the most marketable MMA fighter but is probably one of if not thee most marketable celebrities period. GSP could make a pile in sponsoships in Canada.