Akiyama has the perfect opportunity to become a true heel in the sport. There is actual hatred toward the man by an entire nation. He needs to seize this opportunity and run with it. It would be so awesome if he actually pursued the heel persona and pushed it. He can start off small, maybe spit on a guy after winning a fight or talk crap about fighters in the pre and post fight interviews. The best part is that he's a great fighter so every win he would get (especially over liked opponents) would just eat away at the fans. They would of course pay to see him again in hopes someone would come along and beat him up but good, then he could just crush their souls by winning.