If I could choose any fighter to start my company I'd take either Fedor or Shogun. Fedor because he's the best..period. Shogun because he's so young and one of the best there is and will be great for a long time, plus he's exciting.
If it was targeted towards the American audience like UFC I'd take GSP. His English is bad but it's good enough and he'll like Shogun be great for a long time and is exciting.
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