The Ultimate Finale 3
A fixed Herman v Grove fight. Who didn't see that one coming. Ed lost the fight cause he's not a marketable personality.
The future success of the UFC lies squarely on the shoulders of these new personalities (Griffin, Bonnar, Leben and Grove) that can come out of the TV show and immediately draw viewers. In a sport where the typical career lasts 5 or 6 fights max they need to deliver instant fan recognition.
That's the real reason Ed didn't get the tapout he earned (You all saw it), that's why he didn't even win round 1 and that's why he had no other way to win but KO.
The UFC is as rigged as Boxing is now.