it all depends, i mean their main audience is uneducated rednecks, so they could just give them subpar fights and typcial KO fests and they'd keep them happy... but if PRIDE gets their act together, UFC will have to up its game.
although, if enough educated fans complain, UFC will change. as they have already shown interest in growth, by bringing in Anderson, and now maybe Aleks!
it all depends. are they going for WWE type superiority where quality doesn't matter, only profit, or are they going for a supreme MMA event?