Depends who he loses to, if he'd lost to Thompson that would have been horrible, but if they could use the hype surrounding him to build somebody like Bigfoot then it could have a negligible impact if not positive.
"If you get hit and it hurts hit him back you not knocked out yet."-Joe Doerksen
The Toxic Terrors (FFL)
Demetrious Johnson*Eduardo Dantas*Emanuel Newton*Will Brooks*Michael Page