UFC President Dana White revealed several weeks back during the conference call announcing heavyweight champion Randy Couture’s return to the promotion that the company had discussed a possible three-part mini-series to promote Couture’s upcoming fight against Brock Lesnar at UFC 91 on Nov. 15.
HBO’s critically-acclaimed “24/7″ reality television documentary that was filmed to promote bouts between Oscar De La Hoya vs. Floyd Mayweather and Mayweather vs. Ricky Hatton was cited as an inspiration for the project.
According to Dave Meltzer in the Sept. 15 print edition of the Wrestling Observer, White’s concept is on its way to becoming a reality as both Couture and Lesnar are reportedly being filmed for the upcoming project.
FiveOuncesOfPain.com contacted Spike TV for details but an official with the network said plans for the documentary have not been solidified. The Observer indicates that a decision has not been made as to whether to air the shows in the three consecutive weeks leading up to the day, or the three days before.
“24/7″ was considered a breakthrough in combat sports promotion and while the De La Hoya vs. Mayweather and Mayweather vs. Hatton fights were going to draw well no matter what, it is believed that the documentary series made a significant difference in the number of buys the fights attracted on pay-per-view.
White has proclaimed the Couture vs. Lesnar as the biggest fight in UFC history. From a business perspective, that could be true with several industry insiders projecting between 600,000-800,000 buys for the event. A strong mini-series patterned after HBO’s reality television vehicle could push the buys for UFC 91 higher than initial projections and make it the most watched pay-per-view in the history of mixed martial arts.
This would be great for the sport IMO and would defiantly up the PPV buys.