Maybe. But maybe not.
Maybe the people they are attracting through this tactic just want to see blood, or drunk tough guys brawling. Or maybe all they care about is the girlish drama and a TV show.
Maybe they are turning off "real" sports fans like possible converts from boxing and other "serious" sports.
We won't know until the time comes.
Dana has said he will be launching another show soon, it could very well be the one to fit the more sport-oriented (and less drama-filled) niche. Think of how awesome it would be if there was a weekly UFC show that featured say, two or three live fights featuring established fighters ?
Everybody good, plenty of slaves for my robot colony?