MMA Forum - UFC Forums - UFC Results - MMA Videos - View Single Post - No deal in place for Spike TV to televise UFC 93

View Single Post

Old 10-10-2008, 04:29 PM   #8 (permalink)
dario03
Featherweight
 
dario03's Avatar
 
Join Date: Oct 2008
Posts: 1,001
dario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level nowdario03 is on another level now
Quote:
Originally Posted by dontazo View Post
can someone explain how they measure rating?
http://en.wikipedia.org/wiki/Nielsen_Ratings

Quote:
Nielsen Television Ratings are gathered by one of two ways; by extensive use of surveys, where viewers of various demographics are asked to keep a written record (called a diary) of the television programming they watch throughout the day and evening, or by the use of Set Meters, which are small devices connected to every television in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. Set Meter information allows market researchers to study television viewing habits on a minute to minute basis, seeing the exact moment viewers change channels or turn off their TV. In addition to this technology, the implementation of individual viewer reporting devices (called people meters) allow the company to separate household viewing information into various demographic groups. In 2005, Nielsen began measuring the usage of digital video recordings (TiVo, for example) and initial results indicate that time-shifted viewing will have a significant impact on television ratings. The networks are not yet figuring these new results into their ad rates at the resistance of advertisers.[1]
dario03 is offline   Reply With Quote