In the Wrestling Observer newsletter this week with Dave Meltzer, Mr Meltser conducted a short report on the PPV buy number for UFC 91. It did not hit the 1.2 million mark as Dana White hoped, but its not far behind.
I’ve received two preliminary estimates that put it in the 800,000-850,000 range. If those numbers hold up, it will be the second biggest UFC buyrate ever. It did not do the 1.2 million that White predicted, but I never believed this show could break a million without an incredible promotional push. It didn’t get that push, but still apparently did great business.
It has been said that UFC management had predicted PPV buys in the range of 800k to 900k, and that the estimated 1.2m buys was a marketing ploy to help them get coverage on ESPN.