Join Date: May 2006
Location: New York City, New York
The European Invasion: The Significance of the Netherlands
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Originally Posted by IronMan @ MMAOpinion
With UFC 99 set to go down in Germany, with or without the nationís youth in attendance, Iíll say that I think that Dana Whiteís apparent decision to set his sights on France is a good one.
Expanding the fanbase of the UFC in mainland Europe is a huge step in the right direction. Iím not convinced that it will tap a financial market like the one that Dana has put together in the U.S., but itís certainly possible, especially if he can, yet again, access an 18-35 male demo that wants more contact and can appreciate the sport.
With the emergence of prominent French fighters like Cheick Kongo and up-and-coming Xavier Foupa-Pokam (set to fight at UFC 98), the country certainly presents a good opportunity for the UFC to showcase its foreign talent.
However, the more I talk with people (especially casual fans) about the expansion to Europe, the more Iím faced with a question: Whatís the most important country for the UFC to get a foothold in?
Itís one of the few questions I feel I can answer without hesitation: The Netherlands.
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