I think they can, but they need to build up their heavier divisions, like it or not, thats what will sell more to the fans. They have a nice start, an awesome lightweight division, some other good fighters(Overeem, Mousasi, Jacare, Mayhem, Manhoef, Sokodjou, Minowaman, Cro Cop, Ninja, Zaromiskis(sp?), etc.), if they can cross promote with other orgs like Affliction, Sengoku, and Strikeforce they can have huge cards and get fighters like Fedor back in Japan. Its possible, and I would love to see it.