At first glance, Matt Hughes vs. Chris Lytle was a WTF moment. Then it all made sense when you look at the UFC marketing machine.
GSP fights Serra = TUF Comeback showdown vs. current champ; continues the TUF franchise marketing
Hughes vs. Lytle = Showdown in the Mid West; opens up a new outlet for a live UFC event and mid westerners get a chance to attend the even without making the trek to the west coast
They want fans in the seats and they want to sell shows. The UFC would have Randy Couture fight a bear if they could see a large gate for the event materializing
Fedor sleeps with a night light. Not because Fedor is afraid of the dark, but the dark is afraid of Fedor.