Randy Couture signs multi-year contract with Bellator MMA on Spike TV - MMA Forum - UFC Forums - UFC Results - MMA Videos
Bellator FC Bellator MMA (Bellator) is the 2nd largest mixed martial arts (MMA) promotion in the USA and the largest tournament-based MMA organization in the world. Headquartered in Newport Beach, California, the company was formed in 2008 by Chairman and CEO Bjorn Rebney. Bellator’s events are primarily structured around tournaments. The tournament winner is declared the number one contender in their respective weight class, and is awarded a check for $100,000 and a shot at the reigning Bellator champion. Bellator uses the motto “The Toughest Tournament In Sports” Bellator FC now airs on Spike TV Thursday nights!

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Old 01-29-2013, 12:26 PM   #1 (permalink)
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Randy Couture signs multi-year contract with Bellator MMA on Spike TV

UFC Hall of Famer Randy Couture signs multi-year contract with Bellator MMA on Spike TV




By Jesse Holland on Jan 29, 11:36a 111


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Former five-time UFC champion Randy Couture is on his way to Bellator MMA, thanks to a landmark deal with Spike TV and Viacom.


Sleeping with the enemy?

Former Ultimate Fighting Championship (UFC) Heavyweight and Light Heavyweight Champion Randy Couture is taking his mixed martial arts (MMA) act on the road. First stop? Spike TV, where "The Natural" will debut as a coach on the upcoming Bellator MMA reality show.

SI.com with the monumental announcement:


Couture has signed into a multi-year deal with Spike TV, a property of Viacom, to appear in multiple projects for the cable channel, as well as other possible ventures within the media conglomerate's family of networks. As a part of the multi-faceted agreement, Couture's first role will be as a coach in the forthcoming Bellator MMA reality Series, which begins shooting in February and airs later this year.

I guess when you have five billion in cash at your disposal you can afford nice things.

Couture, who is no stranger to cashing checks from the competition, is one of the few remaining fighters who still retains control over his ancillary rights, which includes contractual language that allows him the freedom to use his likeness outside of UFC.

Like when he made the cover of this recent video game.

The timing is critical, as UFC and Bellator battle in court for the services of lightweight free agent Eddie Alvarez. Couture may no longer be an active fighter, but is still considered a part of ZUFFA's Mount Rushmore, thanks to historic battles against fellow MMA icons like Chuck Liddell and Tito Ortiz. And now he's helping Bjorn Rebney in his quest to go mainstream.

Affliction MMA, part deux?

Spike TV has arranged for a media conference call next Tuesday (Feb. 5, 2013) where Viacom execs, along with "The Natural," will go into more detail surrounding this game-changing deal. ZUFFA reps, including UFC President Dana White, have yet to comment, but that will likely change sooner rather than later.


http://www.mmamania.com/2013/1/29/39...r-spike-tv-mma
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Old 01-29-2013, 01:16 PM   #2 (permalink)
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That's.....interesting.
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Old 01-29-2013, 01:25 PM   #3 (permalink)
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OK that makes sense for Bellator, you can't get the active best fighters but you can maybe grab a few Hall of famers to help boost the brand. I wonder if the UFC gave Matt Hughes his job so Bellator wouldn't bring hm over as well?

I was worried they had talked Randy into fighting again. I imagine he could do pretty well in Bellator, but he don't need to be fighting anymore.
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Old 01-29-2013, 01:33 PM   #4 (permalink)

 
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Huge move for Bellator...wonder what Dana made of all this.
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Old 01-29-2013, 01:40 PM   #5 (permalink)
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Randy has never been one to shy away from what he sees as a good business deal. He went for a payday with Fedor when he saw the chance and now he sees Bellator on the rise. Smart man.
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Old 01-29-2013, 01:50 PM   #6 (permalink)
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Randy making that bread.

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Old 01-29-2013, 01:54 PM   #7 (permalink)
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Not so sure about this.

If Randy needed the money UFC would have probably given him a spot as a commentator or as one of those fight talk show host. Now that he actually went to help out the rival promotion, I don't think UFC will be too happy about it.
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Old 01-29-2013, 01:58 PM   #8 (permalink)
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Not the first time he's done it and randy has never been concerned with anything but brand randy. He's the less douche baggy Tito Ortiz he was just never as vocal and didn't duck people. But they've done a lot of the same things.

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Old 01-29-2013, 01:59 PM   #9 (permalink)
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Originally Posted by OHKO View Post
Not so sure about this.

If Randy needed the money UFC would have probably given him a spot as a commentator or as one of those fight talk show host. Now that he actually went to help out the rival promotion, I don't think UFC will be too happy about it.
He could have taken an office job like Hughes and Chuck. But he can be apart of something bigger now. The rise of an organization. He can see that Bellator is on the rise. Why not get in on it? Randy has never been shy about going against Zuffa. He is one of the few guys that has his own brand and has name value. He doesn't need Zuffa.
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Old 01-29-2013, 02:18 PM   #10 (permalink)
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Randy has never had loyalty. If I were in business with him, I wouldn't trust him at all because he is in fact a douche, but in the business world, you sometimes need to do what you need to do. The UFC does it, so Randy must be thinking, "why can't I?"

At the end of the day, I don't blame him because I would do the same. I wouldn't be cut throat on a smaller scale in business with lets say a mom and pop store, but with corporations who already make millions I wouldn't care and I've done similar things in my personal life for corporations I worked for.
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