"BELLATOR Wont Hold Watered Down Pay Per Views Like UFC" - Bjorn Rebney - MMA Forum - UFC Forums - UFC Results - MMA Videos
Bellator FC Bellator MMA (Bellator) is the 2nd largest mixed martial arts (MMA) promotion in the USA and the largest tournament-based MMA organization in the world. Headquartered in Newport Beach, California, the company was formed in 2008 by Chairman and CEO Bjorn Rebney. Bellator’s events are primarily structured around tournaments. The tournament winner is declared the number one contender in their respective weight class, and is awarded a check for $100,000 and a shot at the reigning Bellator champion. Bellator uses the motto “The Toughest Tournament In Sports” Bellator FC now airs on Spike TV Thursday nights!

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Old 05-20-2014, 02:56 PM   #1 (permalink)
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"BELLATOR Wont Hold Watered Down Pay Per Views Like UFC" - Bjorn Rebney

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Fresh off Saturday’s surprisingly entertaining pay-per-view debut, Bellator MMA CEO Bjorn Rebney (pictured) isn’t afraid to admit that not all of his events are PPV worthy.

Rebney is either a man who has looked in the mirror and is willing to admit that his roster isn’t star-studded enough to warrant their fans paying to watch most of their shows, or he’s taking a dig at the UFC for watering down their product with meaningless PPVs.

A little from Column A, and a little from Column B…

“I just think that you’ve got to load ‘em up,” Rebney said of his mindset when it comes PPVs. “You’ve got to have cards like the card we had [Saturday] to make it make sense.

“I used to watch the UFC years ago, and I used to buy pay-per-views when they were significant and every pay-per-view had big fights on it, but that’s not the case anymore. They do one every three weeks, and some of them, I’m like, ‘I wouldn’t watch that if it were on [Fox Sports 1].’”

After the injury bug took a massive bite out of last night’s lineup when lightweight champ Eddie Alvarez was forced to withdraw from the featured attraction with Michael Chandler due to a concussion, many thought Bellator would change the event to a Spike TV broadcast instead of a PPV, like they were forced to do in October when Tito Ortiz withdrew from Bellator’s first attempt at PPV after breaking his neck.

Instead, Rebney stuck to his guns because he believed there was still enough overall depth on the roster to justify the $30-$45 (depending on your cable provider) price tag.

“So, my feeling is you should do pay-per-views when you can do huge depth on the pre-show on Spike and huge depth on the pay-per-view, and we did that [Saturday],” Rebney boasted. “And when we have the opportunity to do it again, whether it’s sometime later this fall or next year – whenever it is – we’ll do it again.

“But I’m never going to force-feed it and say, ‘Here, we want your money.’ Unless I were sitting at home and say, ‘I would buy that,’ [I wouldn't do a PPV].”
Source -----> http://www.5thround.com/168994/bjorn...iews-like-ufc/

Thoughts....
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Old 05-20-2014, 03:11 PM   #2 (permalink)
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I agree that there are watered down PPV events for the UFC but that is the way you build a brand. You need a means of exposure and money. Imagine if we didnt pony up the money every few weeks for cards. And in all honesty lets go one step further...only huge stacked cards. That would be like maybe 7 PPV's a year. Basically meaning that there would just be the same people recycled and no new talent cause you cant have your big names facing nobodies as that doesnt sell PPV's. However how can that person get exposure without a big stage. I mean Bellator is never gonna get any bigger cause they have the same people getting to the end of their tournaments all the time. The hype around Rampage and Mo and Tito is what made this a big card, but if the UFC did this card it would have been one of the watered down cards for them. So honestly if Rebney feels that this was a stacked card for him then the UFC is justified putting on watered down PPV's
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Old 05-20-2014, 04:12 PM   #3 (permalink)
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IMO even with Alvarez/Chandler they should have brought in one more free agent for this card...

Lashely or Kharitonov VS Volkov would have been pretty sick...

Bellator needs a lot more star power if they want to go through with even a few more PPVs a year....
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Old 05-20-2014, 04:38 PM   #4 (permalink)
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It's easy to say such things when their talent pool is so shallow. Unless Bjorn runs a company with the depth of UFC's, he shouldn't talk like he does.
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Old 05-21-2014, 01:03 AM   #5 (permalink)
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What are the buys for their PPV event, are the results out yet?
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Old 05-21-2014, 01:36 AM   #6 (permalink)
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Haven't seen any.

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Old 05-21-2014, 01:48 AM   #7 (permalink)
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The reason I ask is, I don't know anybody that was jumping for joy at the thought of a washed up guy like Tito coming back, Rampage who couldn't cut it in the UFC who is fighting a pretty unknown guy (casuals/general people who might buy it, not big fans) or anyone else on the card except maybe Chandler.

He's talking about only putting on PPV's people really want, but is that a PPV people really want? I'm curious to know what the buy rate was and how much demand from fans it actually had, instead of what he is saying to the media.
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Old 05-21-2014, 03:06 AM   #8 (permalink)
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The reason I ask is, I don't know anybody that was jumping for joy at the thought of a washed up guy like Tito coming back, Rampage who couldn't cut it in the UFC who is fighting a pretty unknown guy (casuals/general people who might buy it, not big fans) or anyone else on the card except maybe Chandler.

He's talking about only putting on PPV's people really want, but is that a PPV people really want? I'm curious to know what the buy rate was and how much demand from fans it actually had, instead of what he is saying to the media.
I guessed about 100k because Rampage is a really big name to casuals. All the time I hear, "who's that really good black guy?" And they almost always mean Rampage. Add some Tito and you get 100k for an organization that most casuals probably don't even know exists. Rampage isn't pulling 500k anymore especially without promotion.

Honestly I can't see the buyrate will even be offically released unless it did exceptionally well.

Edit: guess I was wrong. Take it for what you will but "insiders" saying 50k.

http://mmanuts.com/news/insiders-estimating-bellator-120-buyrate-500000/

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Old 05-21-2014, 03:36 AM   #9 (permalink)
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So, is 50k good for them or not?

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Old 05-21-2014, 03:46 AM   #10 (permalink)
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So, is 50k good for them or not?

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Considering that's like ufc 20(aka the dark ages) numbers. Not good.

Rampage's last two ufc PPVs, ufc 135 and ufc 144 did 520k and 350k respectively and he only headlined 135. Titos last headline was 375k. So it's a pretty bad flop.

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