Bellator 38 ratings dip again, event averages 150,000 MTV2 viewers - MMA Forum - UFC Forums - UFC Results - MMA Videos
Bellator FC Bellator MMA (Bellator) is the 2nd largest mixed martial arts (MMA) promotion in the USA and the largest tournament-based MMA organization in the world. Headquartered in Newport Beach, California, the company was formed in 2008 by Chairman and CEO Bjorn Rebney. Bellator’s events are primarily structured around tournaments. The tournament winner is declared the number one contender in their respective weight class, and is awarded a check for $100,000 and a shot at the reigning Bellator champion. Bellator uses the motto “The Toughest Tournament In Sports” Bellator FC now airs on Spike TV Thursday nights!

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Old 03-31-2011, 06:16 AM   #1 (permalink)
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Bellator 38 ratings dip again, event averages 150,000 MTV2 viewers

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Bellator ratings dipped for a second week, and this past weekend's Bellator 38 event drew a season-low 150,000 viewers on MTV2.

MMAjunkie.com (www.mmajunkie.com) today confirmed the ratings information with an event source.

The March 26 event, which took place at Harrah's Tunica Hotel and Casino in Tunica Resorts, Miss., aired at a special start time of 7 p.m. ET/PT to avoid overlapping with Spike TV's broadcast of UFC Fight Night 24.

The event, though, featured little in the way of starpower. Despite a competitive field, the opening round of the organization's light-heavyweight tournament was light on household names. Ultimately, though, Tim Carpenter, D.J. Linderman, Richard Hale and Christian M'Pumbu picked up tourney victories during the broadcast.

Hale's victory, in fact, is building some interest on YouTube. The veteran fighter pulled off a rare submission victory when he stopped Nik Fekete with an inverted-triangle choke, a move Toby Imada used in a season-one tourney to win the 2009 World MMA Award "Submission of the Year" trophy.

However, Bellator ratings have steadily fallen since a season-best 230,000 viewers tuned in for Bellator 36 two weeks ago. A week later, Bellator 37 drew just 173,000 viewers. MTV2, which is airing its first 12-week season of Bellator, caters mostly to a young-male demographic.

A replay of Bellator 38 that aired at midnight ET/PT drew 97,000 viewers.

The first-run season-four ratings include:

* Bellator 35 ratings: 200,000 viewers
* Bellator 36 ratings: 230,000
* Bellator 37 ratings: 173,000
* Bellator 38 ratings: 150,000

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I don't know...but i have a feeling we will see Dana White come out and announce ZUFFA has bought Bellator.

My prediction: under 1 year.
Bellator won't survive at this rate and it's owner will look to get the maximum out of it, before it follows Affliction.

Bellator has a lot of great fighters that would be good additions for the UFC.
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Old 03-31-2011, 07:47 AM   #2 (permalink)
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Why bother buying them out? Most of the fighters aren't good enough to be in the UFC and the ones who are would have no where else to go to make good money.
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Old 03-31-2011, 07:58 AM   #3 (permalink)
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150,000 still sin't too bad. Its when they start hitting 100,000 every week when they should start worrying. I think they'll get a nice increase this week and get over 200,000 again, they've got some of their bigger draws on there in Alvarez, Good and Imada, along with UFC vet Saunders.
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Old 03-31-2011, 08:03 AM   #4 (permalink)
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Originally Posted by osmium View Post
Why bother buying them out? Most of the fighters aren't good enough to be in the UFC and the ones who are would have no where else to go to make good money.
If the UFC feels like buying them, they will.
I am not seeing that happening right now, but if Bellator's ratings and incomes drop even more, they will run into big problems.

If the UFC make a good offer, it will happen.

...Or like you say: if Bellator won't generate the money they need to pay their top fighters, they may end up losing them for free.

Annyway there are some fighters i would love to see in the UFC or the new Strikeforce (or whatever the UFC will call it): Alvarez, Curran, Imada, Lombard, Askren, Hornbuckle, Warren, Freire, Sandro, Soto.

The others i don't really know that much.
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Old 03-31-2011, 09:40 AM   #5 (permalink)
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Originally Posted by limba View Post
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I don't know...but i have a feeling we will see Dana White come out and announce ZUFFA has bought Bellator.

My prediction: under 1 year.
Bellator won't survive at this rate and it's owner will look to get the maximum out of it, before it follows Affliction.

Bellator has a lot of great fighters that would be good additions for the UFC.
To be fair to them, the last two weeks, they had to compete with both a UFC event and the NCAA tournament. Of course, that will only change so much, since the UFC runs so many events in a year and MTV2 is always going to make Bellator start early when a UFC event/prelims are on Spike. MTV2 and Spike are both owned by Viacom, so they're not going to compete with each other with the same style of sporting event at the same time.

But on the plus side for Bellator, I've seen commercials for them during UFC programming on Spike. Which is a big benefit of being on a Viacom owned station.

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Originally Posted by osmium View Post
Why bother buying them out? Most of the fighters aren't good enough to be in the UFC and the ones who are would have no where else to go to make good money.
Beyond just the fighters, it would keep someone else (e.g. the new EliteXC) from buying them out and using the (marginally) established name. Plus it gets them the video library. The UFC is really trying to beef up their library, so they can have fights to fill an eventual UFC channel.

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Originally Posted by mattandbenny View Post
150,000 still sin't too bad. Its when they start hitting 100,000 every week when they should start worrying. I think they'll get a nice increase this week and get over 200,000 again, they've got some of their bigger draws on there in Alvarez, Good and Imada, along with UFC vet Saunders.
That's quite possibly true. Who knows what MTV2 normally pulls? Of the mma fans I've mentioned Bellator to, most didn't even know they had MTV2 until they looked for it.

Plus, no UFC this week, so Bellator gets their normal time slot back.

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Originally Posted by limba View Post
Annyway there are some fighters i would love to see in the UFC or the new Strikeforce (or whatever the UFC will call it): Alvarez, Curran, Imada, Lombard, Askren, Hornbuckle, Warren, Freire, Sandro, Soto.

The others i don't really know that much.
Have you seen Cole Konrad fight? He's not great at the moment, but HWs with potential are rare, so he's at least an intriguing prospect. Two time undefeated NCAA division 1 national champions who were also junior national champions at freestyle and greco-roman don't grow on trees at any weight, but they really stand out in a thin HW division.

Plus, he's only been fighting for one year, so he should be able to improve significantly just by continuing to fight and train.
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Old 04-21-2011, 08:52 AM   #6 (permalink)
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bad news for bellator
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