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3 Ways Zuffa Could Help Itself: the UFC and WEC

Posted 12-10-2007 at 01:50 PM by

1. The lower teir of TUF fighters should have bilateral contracts with the UFC and the WEC. Zuffa can put fighters on card's in either organization to build fan appeal in BOTH organizations, not just the UFC. The bottom teir of TUF fighters are not ready for UFC caliber fights, but have instant name recognition. It would help WEC ratings while giving the TUFfer's legitimate experience and help them build their games/status.

2. Replay TUF on VS. and WEC on Spike. Zuffa doesn't want to mess with either TV deal, but some limited exposure would bring fans in from one org. to the other.

3. Have, for example, a WEC 145 title fight on a UFC ppv card. Urijah Faber is a marketable fighter that the average UFC fan doesn't know much about. Highlighting a FW Title match in a prominent spot such as a PPV (or free TV event on Spike) would bring fans in to the WEC. With Jens Pulver at 145 now, he would make another marketable opponent for a possible fight in the UFC.


I think crossover is key for Zuffa building its fan base. Rather than trying to continually get new fans who have never watched the sport, they should be trying to get fans who just choose to watch other organizations and have not checked out the UFC or, more likely, the WEC.
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    Rambler14's Avatar
    This would also help WEC's talent roster which is lacking right now, in my opinion. Bringing in unsigned guys for title shots in the 1st WEC fight is a little ridiculous.
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    Posted 12-11-2007 at 07:07 PM by Rambler14 Rambler14 is offline
    Old
    kds13's Avatar
    Yeah, and one fight title shot contenders aren't bringing any fans in. I think some crossover appeal into the UFC would bring fans in and, seeing its the same company, it would be easy to do. Seriously, 1 FW Title Fight on a UFC PPV and fans would be all over Faber. He's young, marketable, and a very good fighter.

    If Pulver works his way up to a Title Shot, Pulver vs. Faber would be the perfect opportunity to showcase the WEC.
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    Posted 12-12-2007 at 03:01 AM by kds13 kds13 is offline
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    Rambler14's Avatar
    Exhibit A: The stiff Doug Marshall fought tonight. Ridiculous.
    Doug Marshall vs. somebody like Houston Alexander, Matt Hamill? Awesome.
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    Posted 12-12-2007 at 09:52 PM by Rambler14 Rambler14 is offline
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    wukkadb's Avatar
    Quote:
    Originally Posted by kds
    1. The lower teir of TUF fighters should have bilateral contracts with the UFC and the WEC. Zuffa can put fighters on card's in either organization to build fan appeal in BOTH organizations, not just the UFC. The bottom teir of TUF fighters are not ready for UFC caliber fights, but have instant name recognition. It would help WEC ratings while giving the TUFfer's legitimate experience and help them build their games/status.
    It actually is like that!
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    Posted 12-13-2007 at 05:24 AM by wukkadb wukkadb is offline
    Old
    What about having an Ultimate Fighter type show on VS. for WEC? Since UFC is doing the LHW's they could do the lower weight class since that's what they focus on.
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    Posted 02-12-2008 at 08:45 PM by Screwaside Screwaside is offline
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    Fatman2fighter's Avatar
    Agreed I would love to see Urijah Faber and other fighters from WEC as coaches. Great POst
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    Posted 05-13-2008 at 09:02 AM by Fatman2fighter Fatman2fighter is offline
 
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