As usual I'm late coming to the thread but I'm going anyway.
Not that I have anything new to say, it is without question the Rob Emerson "push".
I remember being relatively new around here when that was going on. At the time, I was not a gold member and I finally emailed someone to literally ask "what is it about Rob Emerson that you guys know and I don't?!?"... it was then explained to me. I never really joined in but I do remember post stating BJ would only carry the 155 title until Rob got his shot. It was beautiful troll bait to say the least.
Anyone know who's idea that was, or how it started?
Connor McGregor - Frank Edgar
Gil Milendez - Anthony Pettis
Carlos Condit - Erick Silva
Anderson Silva - Mike Bisping
Lyoto Machida - Jon Jones