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Old 06-01-2008, 08:55 PM   #1 (permalink)
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CBS scores with initial ratings for EliteXC's "Saturday Night Fights"

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The first EliteXC show Saturday night on CBS won its time period and drew an audience of more than four million viewers during the first two hours of the broadcast.

According to preliminary Nielsen ratings for Saturday, the 9 to 11 p.m. Eastern portion of the show did a 2.7 rating and a 5 share, an audience of 4.3 million viewers. "Saturday Night Fights" swept the two-hour time slot in adults and males, leading the ratings’ pack in the following demographics: adults 25-54 (1.9/6 share), adults 18-49 (1.9/6), adults 18-34 (1.9/7), men 25-54 (2.6/8), men 18-49 (2.5/8) and men 18-34 (2.6/10).

Ratings among males are particularly strong and outpaced most industry projections, which had the broadcast pegged for a 2 rating.

These numbers are very encouraging for CBS and EliteXC, especially since viewers for the most-anticipated fight of the evening – Kevin "Kimbo Slice" Ferguson versus James Thompson – are not included in the ratings. Preliminary national numbers for Saturday night include only the 9 to 11 p.m. prime-time portion of the broadcast and do not include the main event, which aired after 11 p.m.

While the national ratings do not include the Ferguson-Thompson fight, ratings are available from the 54 "metered local markets," and the numbers are huge. The broadcast gained in every half-hour in those markets, beginning with a 2.4/5 from 9 to 9:30 p.m. and peaking at a 4.7/10 from 11:30 to 11:45 p.m. during the main event.

Complete ratings will be available Tuesday.

"Saturday Night Fights" cleared approximately 95 percent of CBS stations in the country. The telecast was pre-empted in those remaining markets due to coverage of the Children’s Miracle Network Telethon.

The show, filled with quick stoppages and controversial officiating in the Ferguson-Thompson fight, clearly benefiting from the off night in the NBA playoffs. In addition, the telecast crushed ratings for the Tiffany Network’s typical Saturday night fare of murder mystery news programming.

The show drew an audience 271 percent larger in men 18-34 than the average for CBS on a Saturday night


http://mmajunkie.com/news/4478/cbs-s...ght-fights.mma
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Old 06-01-2008, 09:11 PM   #2 (permalink)
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Cool. I like it! I hope it made Lawler a star!
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Old 06-01-2008, 09:19 PM   #3 (permalink)
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More likely it made Kimbo a star!

Still, I hope people were more impressed with Lawler, Villesanor, and all the other fighters that put on a decent show!
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Old 06-01-2008, 09:23 PM   #4 (permalink)
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More likely it made Kimbo a star!

Still, I hope people were more impressed with Lawler, Villesanor, and all the other fighters that put on a decent show!
I don't know man. Kimbo looked far from unbeatable last night. Bad showing by that guy. Easily one of the most terrible matches of the night.
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Old 06-01-2008, 09:36 PM   #5 (permalink)
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I don't know man. Kimbo looked far from unbeatable last night. Bad showing by that guy. Easily one of the most terrible matches of the night.
Only because of the expectations placed on the guy. Kimbo looked like a guy who has fought only 2 previous MMA bouts.

The ratings were really good. But the real test will be the ratings for the second show. A lot of people tuned in out of curiosity for the first show. Let's see who sticks around for the second show.
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Old 06-01-2008, 09:43 PM   #6 (permalink)
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Well, that's encouraging, a full 50% more people now think MMA is a joke than was predicted. hehe jk.

well, maybe not.

I've still found myself wondering if after all is said and done if this is going to help or hurt the sports overall popularity.

I think it could go 2 ways.

Either people get interested and start looking to find out what other events are out there, or they liken all MMA to elitexc and say to themselves, "I'm not going to pay PPV money to see that crap." Thereby damaging future fan prospects for the UFC by proxy.
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Old 06-01-2008, 11:51 PM   #7 (permalink)
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Wow, I'm upset that was the first network MMA event, but I'm glad the ratings were better than expected. That might convince another network to give the UFC a good deal or a live deal for Strikeforce or something.
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Old 06-02-2008, 12:00 AM   #8 (permalink)
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people at work who had never watched MMA before were talking about it and i quote "did you watch that fake boxing where the guys just hug each other?" so im guessing it didnt go over well for people who havent watched it before
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Old 06-02-2008, 12:28 AM   #9 (permalink)
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They should have watched tonight's WEC
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Old 06-02-2008, 01:23 AM   #10 (permalink)

 
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Bingo the WEC show tonight would have been a much better debut, small talented guys who went out and gave it there all. No street fighters or dancers who symbolize the lowest common denominator that MMA's enemys think that the sport appeals to. The WEC could possibly have even been a better organization for MMA's debut to a national audiance then even the UFC.
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