If EliteXC spent half of the time and effort into marketing Jake Shields, Eddie Alvarez, or Feijao they'd be just as popular as Kimbo. And they actually can fight.
Honerable mentions to that list are, Robbie Lawler, Frank Shamrock, Antonio Bigfoot Silva, and Fabricio Camones
_RIVALS TOP 10
ANDERSON "THE SPIDER" SILVA
JUNIOR "CIGANO" DOS SANTOS
MAMED "THE CANNIBAL" KHALIDOV
HECTOR "SHANGO" LOMBARD
GEGARD "THE DREAM CATCHER" MOUSASI