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Old 09-04-2008, 12:54 PM   #1 (permalink)
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There Is No Marketing for Kimbo Slice vs. Ken Shamrock

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There Is No Marketing for Kimbo Slice vs. Ken Shamrock
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EliteXC’s debut show on CBS was much better off from the start. Why? Because they actually marketed the event. Advertisements for the show started during March Madness, more than two months before the event was even happening. Yet here we are one month away from Slice’s biggest test to date and the only spots promoting the event can be found online.
Even if CBS were to start airing commercials tomorrow, EliteXC still has obstacles to overcome. It’s 30 days before the event and the fight card isn’t even finalized. That’s expectant of smaller organizations with heavy turnover rates, not a major promotion that is about to put together a show for the entire world to see.


Bringing Kimbo Slice back to his home state of Florida was a good move. The arena should easily sell out then, right? I mean the crowd for Slice vs. Tank Abbott in February was up on their feet for just about the entire night.


Not necessarily. All signs currently indicate that a large number of tickets are still available for the event. Plus, EliteXC officials expecting a late push should also take note that the University of Miami plays Florida State at Dolphins Stadium that same night. (Thanks Zach)


According to EliteXC’s recent SEC filings, the organization only has enough funds to last until the end of the year without outside help. So why aren’t they going balls to the wall in trying to make this show their most successful to date? A lack of money? A lack of motivation? It’s hard to say.


Before I even started writing this, I asked myself, why it is that every time that write a piece on EliteXC, it turns out to be negative? I pinpointed it to failed potential.


With a network television contract, private funding, two cable television deals, and a slew of other resources, they had a legitimate chance to show the MMA world that the sport is bigger than the UFC. That the sport has the ability to become something other than just one organization ruling over everyone else. And so far, they’ve failed.


They still have one month to save themselves from their imminent demise. Can they do it? There’s potential…


And the wheels of the UFC machine turn round and round...

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I know they wanted to have the KJ-Nick Diaz rematch on this card to help beef it up but EliteXC can't seem to get anything right lately. This is such a make or break fight card for them I'm surprised they aren't doing more to pump this up. I didn't realize the Miami-Florida State game was going on that same night which is not good news for ticket sales as annually that is a huge game in Florida.

I dunno I'm hoping they can make this work but they've got exactly one month to complete this card with good fights, start doing more marketing and publication for this card and make this a successful rating boost after the terrible showing last time.

They need to get moving on this...fast.
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Old 09-04-2008, 01:49 PM   #2 (permalink)
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I have never been impressed with Elite and couldnt really care one way or the other if they succeed past this show. I only really care about and follow UFC, WEC, Dream, Affliction, and Strikeforce
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Old 09-04-2008, 02:02 PM   #3 (permalink)
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You think they would be pumping whatever money they have left into advertisements. Thats they only way people are going to be interested in their product. According to this article EXC isn't even trying to market it.

Kind of gives you the feeling that they aren't trying to hard because they feel there is no point.
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Old 09-04-2008, 02:53 PM   #4 (permalink)
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LMAO....thats because its extremely difficult to sell people shit....
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Old 09-04-2008, 06:20 PM   #5 (permalink)
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LMAO....thats because its extremely difficult to sell people shit....
I wouldn't say that! If you hire a really good publicist you can make liquid diaherra look like a hot fudge sundae!
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Old 09-04-2008, 08:36 PM   #6 (permalink)
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Football starts seriously on Saturdays and Sundays on CBS this week. So we'll see how much advertising them do for the fight.
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Old 09-04-2008, 10:30 PM   #7 (permalink)
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I wouldn't say that! If you hire a really good publicist you can make liquid diaherra look like a hot fudge sundae!

Bonnar....I needed to laugh like that....
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Old 09-05-2008, 12:21 PM   #8 (permalink)
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I want EliteXC to succeed because it's more free MMA. If all the rival orgs dissapear, we will only have the UFC. And, without competition, the UFC will not be pushed to do as many free cards like they did on July 19th.
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