EliteXC’s debut show on CBS was much better off from the start. Why? Because they actually marketed the event. Advertisements for the show started during March Madness, more than two months before the event was even happening. Yet here we are one month away from Slice’s biggest test to date and the only spots promoting the event can be found online.
Even if CBS were to start airing commercials tomorrow, EliteXC still has obstacles to overcome. It’s 30 days before the event and the fight card isn’t even finalized. That’s expectant of smaller organizations with heavy turnover rates, not a major promotion that is about to put together a show for the entire world to see.
Bringing Kimbo Slice back to his home state of Florida was a good move. The arena should easily sell out then, right? I mean the crowd for Slice vs. Tank Abbott
in February was up on their feet for just about the entire night.
Not necessarily. All signs currently indicate that a large number of tickets are still available for the event. Plus, EliteXC officials expecting a late push should also take note that the University of Miami plays Florida State at Dolphins Stadium that same night. (Thanks Zach
According to EliteXC’s recent SEC filings, the organization only has enough funds to last until the end of the year without outside help. So why aren’t they going balls to the wall in trying to make this show their most successful to date? A lack of money? A lack of motivation? It’s hard to say.
Before I even started writing this, I asked myself, why it is that every time that write a piece on EliteXC, it turns out to be negative? I pinpointed it to failed potential.
With a network television contract, private funding, two cable television deals, and a slew of other resources, they had a legitimate chance to show the MMA world that the sport is bigger than the UFC. That the sport has the ability to become something other than just one organization ruling over everyone else. And so far, they’ve failed.
They still have one month to save themselves from their imminent demise. Can they do it? There’s potential…
And the wheels of the UFC machine turn round and round...