Dave Meltzer reports on the TV ratings for EliteXC Heat and its not bad:
Based on the fast nationals ratings, the show did a 2.65 rating and 4.31 million viewers from 9-11 p.m. (which aired live everywhere except the West Coast). That doesn’t factor in the 11-11:20 p.m. segment featuring the 14-second Kimbo Slice loss to Seth Petruzelli, which based on metered market data was the most watched part of the show and should slightly increase the final average.
“It was a great number as far as I was concerned,” said CBS senior vice president of program operations Kelly Kahl. “The people saying it’s the end of Elite XC and the end of Elite XC on broadcast television are misinformed.”
Based on the data available, the Carano vs. Kelly Kobold fight was the hit of the night, adding 950,000 viewers from the previous segment. That makes Carano two-for-two as the top ratings mover. Carano’s fight with Kaitlin Young on May 31 added 1,020,000 viewers.
But there was one glaring exception, Affliction star Andrei Arlvoski:
The disappointment of the night was Andrei Arlovski. The former UFC heavyweight champion’s fight with Roy Nelson, the last IFL heavyweight champ, lost 110,000 viewers from the Carano fight.
I have to say, between using all of their ad time on the broadcast to promote EDOR RETURNS and booking their best known name Arlovski against Roy Nelson -- a less than telegenic grappler who is none-the-less very dangerous -- Affliction really wasted the $580,000+ they spent to get on the CBS card.
I know Arlovski vs Josh Barnett would have cost much more (almost double probably) but I can't help but feel like it would've been a fight that would've added viewers, not lost them.
I'm no Dana White apologist, but damn his competitors keep making him look good. Dana booked Andrei vs dangerous but boring grappler Jake O'Brien to damage his career and he put it on the undercard. Affliction books an even more damaging opponent and puts it on CBS. This is not how you build your star.