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Old 10-07-2008, 05:05 PM   #1 (permalink)
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Pay Andrei Arlovski $500,000 Lose 100,000 Viewers

http://www.bloodyelbow.com/2008/10/7...rlovski-500-00

Quote:
Dave Meltzer reports on the TV ratings for EliteXC Heat and its not bad:
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Based on the fast nationals ratings, the show did a 2.65 rating and 4.31 million viewers from 9-11 p.m. (which aired live everywhere except the West Coast). That doesn’t factor in the 11-11:20 p.m. segment featuring the 14-second Kimbo Slice loss to Seth Petruzelli, which based on metered market data was the most watched part of the show and should slightly increase the final average.

“It was a great number as far as I was concerned,” said CBS senior vice president of program operations Kelly Kahl. “The people saying it’s the end of Elite XC and the end of Elite XC on broadcast television are misinformed.”

...

Based on the data available, the Carano vs. Kelly Kobold fight was the hit of the night, adding 950,000 viewers from the previous segment. That makes Carano two-for-two as the top ratings mover. Carano’s fight with Kaitlin Young on May 31 added 1,020,000 viewers.
But there was one glaring exception, Affliction star Andrei Arlvoski:

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The disappointment of the night was Andrei Arlovski. The former UFC heavyweight champion’s fight with Roy Nelson, the last IFL heavyweight champ, lost 110,000 viewers from the Carano fight.
I have to say, between using all of their ad time on the broadcast to promote EDOR RETURNS and booking their best known name Arlovski against Roy Nelson -- a less than telegenic grappler who is none-the-less very dangerous -- Affliction really wasted the $580,000+ they spent to get on the CBS card.

I know Arlovski vs Josh Barnett would have cost much more (almost double probably) but I can't help but feel like it would've been a fight that would've added viewers, not lost them.

I'm no Dana White apologist, but damn his competitors keep making him look good. Dana booked Andrei vs dangerous but boring grappler Jake O'Brien to damage his career and he put it on the undercard. Affliction books an even more damaging opponent and puts it on CBS. This is not how you build your star.
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UPDATE: This comment made it clear that I didn't quite make my point:

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"Granted, the Arlovski fight was a little bit of a joke in the sense that Arlovski deserves a better opponet than this guy, but you have to admit that if people tuned out after the carano fight, they’re just not fans of the sport." - Comment on Bloody Elbow
1) Arlovski vs Nelson was actually a great fight from a competitive perspective. Nelson was meta-ranked at #16 in the world last month. Aside from #4 Josh Barnett, he was far and away the toughest opponent for #3 Arlovski that Affliction could have booked. However the fact that a Bloody Elbow reader thinks Nelson was "a little bit of a joke" means that the casual fan DEFINITELY didn't recognize how serious a challenge Nelson is for any heavyweight.

2) Of course the people who tuned out aren't fans of the sport -- they're FIRST TIME VIEWERS OF MMA! -- the job of the CBS show is to make new fans for the sport, not turn them away.

UPDATE 2: Remember Affliction paid for this fight, not EliteXC. This was the only fight on the card that Affliction put on, they had all their eggs in this basket. That and the endless EDOR RETURNS commercials that really made no sense to anyone who didn't already know all about Fedor.

UPDATE 3: My man Luke Thomas disagrees, from his Sherdog article on winners and losers from Saturday's fights, he lists Affliction at #5 on the winners:
So Arlovski not got much draw power at the moment? Or is it just the fact that he's not in the UFC.

It's the UFC name that brings people in, not the fighters name.
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Fedor fights I want to see..

Fedor vs. Josh Barnett
Fedor vs. Randy Couture
Fedor vs. Tim Sylvia - DEMOLISHED
Fedor vs. Andrei Arlovski - DEMOLISHED

hmmmmm, i wonder how many become reality..

2007
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Old 10-07-2008, 05:08 PM   #2 (permalink)
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Well, it might have been because the fight looked really boring to the casual viewer in the first round. Mostly clinching and then holding Arlovski down.
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Old 10-07-2008, 05:17 PM   #3 (permalink)
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This just solidifies what I was saying in the other thread about AA not being worth that kind of money and not being a very good draw. Affliction postponed their last card because AA and Barnett couldnt carry it and they couldnt sell tickets.

I think AA is getting their but putting him in there against a guy who to outsiders looks like a younger Tank Abbott is stupid.

Nelson vs AA was a great fight for the hardcore fan but a terrible fight for new fans and casuals.
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Old 10-07-2008, 10:08 PM   #4 (permalink)
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This just solidifies what I was saying in the other thread about AA not being worth that kind of money and not being a very good draw. Affliction postponed their last card because AA and Barnett couldnt carry it and they couldnt sell tickets.

I think AA is getting their but putting him in there against a guy who to outsiders looks like a younger Tank Abbott is stupid.

Nelson vs AA was a great fight for the hardcore fan but a terrible fight for new fans and casuals.
You mean it had nothing to do with the fact that Affliction tried to hold that show in Las Vegas, a town practically wired by Dana White and the Feritita's!
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Old 10-07-2008, 10:14 PM   #5 (permalink)
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You mean it had nothing to do with the fact that Affliction tried to hold that show in Las Vegas, a town practically wired by Dana White and the Feritita's!
well half the fights scheduled had fighters pull out.
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Old 10-07-2008, 10:16 PM   #6 (permalink)
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Could it have possibly been Arlovski's opponent? Maybe Nelson really is hard to market because of his looks and people just thought the guy was a joke.
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Old 10-07-2008, 10:30 PM   #7 (permalink)
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Anybody other than Kimbo would have lost viewers, fighting after the Carano fight.
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Old 10-07-2008, 10:50 PM   #8 (permalink)
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how the hell do you recognize a fatass like Nelson as a serious competitor????? it's embarrassing really. That is a professional athlete?!?! especially when he's fighting a specimen like Arlovski...it's a joke.
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Old 10-07-2008, 11:12 PM   #9 (permalink)
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how the hell do you recognize a fatass like Nelson as a serious competitor????? it's embarrassing really. That is a professional athlete?!?! especially when he's fighting a specimen like Arlovski...it's a joke.
I agree. Look at him, he is not an athlete. He did not do anything but lean on Arlovski and get mauled when they were on the outside. They could have found someone better both represent the sport and to showcase Arlovski. And for the record that was the biggest gut I have ever seen on someone considered to be a legitimate fighter.
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Old 10-08-2008, 10:30 AM   #10 (permalink)
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I agree. Look at him, he is not an athlete. He did not do anything but lean on Arlovski and get mauled when they were on the outside. They could have found someone better both represent the sport and to showcase Arlovski. And for the record that was the biggest gut I have ever seen on someone considered to be a legitimate fighter.
didn't he say in the prefight interview "i like food" lol

pathetic...i know i'm being superficial, but that's how things work in NA as we have a very individualist sociey. fat implies lazy, lazy indicates lack of serious training.
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