No one really knows what Dana is like at the negotiation table. But from what we are fed online, it seems he is massively greedy and stubborn.
I can imagine him trying to get a terrorist to release some hostages from a bank.
"How about, you release all the hostages, come outside, sing our national anthem while doing naked jumping jacks, then proceed to shove this pineapple up your...."
I don't think his tactics are working with Fedors management. If he wants fedor, how about offereing a real deal. Just this once, come on Dana. You can do it. I think Fedor has earnt a serious offer.