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Old 09-10-2009, 12:09 AM   #1 (permalink)
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Should Strikeforce go Head to Head vs. the UFC? 2 articles

Here's two articles on the same topic, each with different view points.

http://www.bloodyelbow.com/2009/9/9/...hould-directly
Quote:
For the last month or so, Strikeforce has played an extensive game of hide the ball. Or maybe it's more accurate to say Showtime is playing that game. They keep teasing Fedor's next fight without announcing the date, and they're even going as far as leaking several different dates to throw the UFC off. I can't help but think this is enormously counter productive.

If they're really doing a show October 10 with Fedor, that means they're going to give the fight 1 month of publicity. They'd be selling a huge event of theirs short just to avoid the dreaded UFC monster. They're making all this effort, and there's no evidence that counter programming even really hurts UFC competitors. When they did a live event against the first Affliction, Affliction got far more press than it ever would have on its own, and the show blew away industry expectations on PPV by nearly 80%.

Even worse, they're coming off as pathetic and weak. One side has declared war, the other side is trying to hide under shelters while the bombs fall. News flash: the UFC is not going to run out of bombs. What they should do is be proud of their product and put it up against UFC 106 in November. Showtime can easily advertise the fact that you have a simple choice that night: you can pay $50 to see a WWE superstar who doesn't even know how to fight, or you can see the greatest fighter in MMA history on Showtime. Sure it's manipulative, but it's no worse than what Dana's been doing to Fedor for years now.

If they do that, there will be a mountain of press covering the entire Fedor vs. Brock situation, and who is the more legitimate champion. And whose side do you think most reporters are going to come down on? When Dana couldn't stop slamming Affliction, he ended up on the front page of the L.A. Times sports section next to Donald Trump in a big piece focusing on their upcoming battle. Dana can't help himself, he'll go berserk if they do this, and it will drive a ton of publicity for their event.

Further, even though UFC 106 has the potential to do over a million buys, that's still just a million households. That's far less than would watch some big Spike TV show, and you're offering a cheap alternative to their expensive product. The success barometer for Fedor's first fight is probably the 400,000 viewer mark, a level that a press avalanche could push them across.

The other day, someone told me that the war between UFC and Strikeforce felt like a battle between Coca Cola and the lemonade stand your neighbor's daughter runs on Sundays. And thus far I think it's a perfect analogy. Strikeforce's main response has been to cringe and hope for mercy, but this is Dana White, there is no mercy until he destroys his competition. It's about time the people at Strikeforce and Showtime wake up and fight. If they don't, they'll find themselves in a deal room with the UFC in about 2 years signing papers and telling the press they're happy to be working with the UFC.
and
http://www.fightlinker.com/strikefor...with-fedor.mma
Quote:
Michael Rome over at Bloody Elbow thinks it would be a sound business decision for Strikeforce to put Fedor’s debut show head-to-head with UFC 106 on November 21st. You know, the same show that features Brock Lesnar and Tito Ortiz competing on the same card. Before you start googling Rome’s name so you can throw tomatoes at his house, let’s give the guy a chance to lay out his reasoning. From Bloody Elbow:

Quote:
…When [the UFC] did a live event against the first Affliction, Affliction got far more press than it ever would have on its own, and the show blew away industry expectations on PPV by nearly 80%.

What they should do is be proud of their product and put it up against UFC 106 in November. Showtime can easily advertise the fact that you have a simple choice that night: you can pay $50 to see a WWE superstar who doesn’t even know how to fight, or you can see the greatest fighter in MMA history on Showtime. Sure it’s manipulative, but it’s no worse than what Dana’s been doing to Fedor for years now.

If they do that, there will be a mountain of press covering the entire Fedor vs. Brock situation, and who is the more legitimate champion. And whose side do you think most reporters are going to come down on?
Rome makes an interesting point with the Affliction example, but his argument still fails. While the fact that the UFC scheduled a show the same night as Day of Reckoning no doubt awarded Affliction some press, I wouldn’t go as far to say that that was the main contributing factor to the show’s success. The show was essentially a hardcore fan’s wet dream at the time, comparable to anything the UFC puts on. As a result, the show was bought by a large audience of hardcore fans, many of whom started following the sport so closely only after the UFC boom of 2005. Sure, the programming war addeed some buzz to the show, but there is also no way of knowing what the numbers would have been had the show not been aired the same night as a UFC event.

Strikeforce holding such a landmark show the same night as one of the UFC’s biggest shows of the year is absolutely, positively not a good idea. Drinking a half gallon of whiskey and playing $100 high card for hours on end would probably be a better financial decision. Spending the night roasting marshmallows and money would probably be a better financial decision. Asking Rufus the Stunt Bum for investment advice would probably be a better financial decision. Alright, I’ll stop.

The fact is that the vast majority of MMA fans in this country are essentially UFC fans. On top of that, Lesnar and Ortiz are two of the biggest draws in the history of the organization and the sport. Strikeforce would essentially be cutting out a major portion of their audience by putting the show against UFC 106 as most fans are going to tune in to see the latter.

In short, any potential increase in buzz from the counterprogramming situation will be heavily outweighed by the loss. There are other ways for Strikeforce to market this show — and Fedor specifically — without putting it head-to-head with the big giant that is the UFC.
Interesting points of view. I agree with both to a certain extent. On one hand, I agree with Rome from article #1 that if Strikeforce doesn't grow some balls and go on the offense, they will slowly but surely lose all their big names to the UFC until they are no longer relevant.

On the other hand, article 2 makes a good point that if they put all of their eggs in one basket with a Fedor vs. Brock debate, by having an even directly opposite UFC 106, they run a significant risk of overreaching and seriously hurting their stock. If the UFC crushes them in numbers, which to me seems very likely considering Brock's star power and Fedor's lack of drawing power for casual fans, they will lose a lot of credibility. This might result in them losing their Showtime deal, as well as any future offers of that nature.

Any thoughts?
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Old 09-11-2009, 04:57 PM   #2 (permalink)
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they shouldnt because itd be to hard for me to watch both at watch and watching mma when its not live just isnt the same
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Old 09-11-2009, 05:00 PM   #3 (permalink)
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LOL, there is no way in hell strikeforce will make it,,,,bottom line!! Strikeforce is not even 5% of what the UFC is, probably around 3% because of Fedor. You can end this discussion now Michael Rome, because they won't be around at Christmas!!!
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Old 09-11-2009, 05:39 PM   #4 (permalink)
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That whole thing about the ufc counter programming affliction and not hurting them is retarded. The whole thing about trying to say paying fifty buck to see a wwe guy who doesnt know how to fight versus seeing the number one fighter in the world is also very stupid. Skill wise, fedor is the best fighter in the world, but most casual mma fans (the ones that buy the pay per views all of the time) dont know anything about fedor or give a damn about him. Going up against the ufc will always end the same way for any other mma production. They will eventually cease to exist. Strikeforce may have a few good fighters, but the ufc is a gigantic brand. They are the wal mart of mma. People may say some bad things about them, but they keep coming back for more.
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Old 09-12-2009, 04:32 PM   #5 (permalink)
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Unhappy Counterprogramming

Dana White has been saying that the reason he has been counterprogramming Strikeforce recently isn't because they aren't the UFC, its because Showtime is putting them on. He hates Showtime and would rather Strikeforce suffer on Showtime than both get to prosper! It doesn't make sense considering that he is supposed to respect Scott Coker and Strikeforce but then again what Dana White often says doesn't make sense!
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Old 09-12-2009, 08:35 PM   #6 (permalink)
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If I owned Strikeforce (don't know the guy's name) I would want to get my shit straight and then go after UFC as hard as I could. There is no reason to believe that the UFC wants any competition. Forest G. said it right, "Who cares if I piss him off, what's he gonna do punch me?"

I would have banners that stated Fedor as the most feared fighter in MMA, and that Rogers is the next Mike Tyson...
I would advertise on WWE, ECW, and boxing promotions.

And I would definitely try to put on fights just like Griffin vs. Bonnar 1, two tough guys beating the shite out of each other.

For Strikeforce, they have to maintain profitability, just like the UFC does. They should cover production, licensing, salaries, profit margin while trying to expand.

Last edited by mtt_c : 09-12-2009 at 08:42 PM.
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Old 09-12-2009, 08:49 PM   #7 (permalink)
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Exclamation Remember Everyone Else?

Dude, everyone who has declared war with the UFC has gone down in flames or joined them. Remember what happened to EliteXC, IFL, BodogFight, Affliction, PRIDE, and WFA? They were all either bought out by ZUFFA (UFC's parent company) or Dana White did everything he could to destroy them financially (which he did)! Scott Coker has learned from all those other guy's mistakes and would much rather exist in peace (or at least in a cold war state) than fight them. Scott Coker and Dana White have a mutual respect for each other and want to keep it that way for the time being and I'm sure everyone else prefers it be that way as well!
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Old 09-12-2009, 08:58 PM   #8 (permalink)
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Originally Posted by kantowrestler View Post
Dude, everyone who has declared war with the UFC has gone down in flames or joined them. Remember what happened to EliteXC, IFL, BodogFight, Affliction, PRIDE, and WFA? They were all either bought out by ZUFFA (UFC's parent company) or Dana White did everything he could to destroy them financially (which he did)! Scott Coker has learned from all those other guy's mistakes and would much rather exist in peace (or at least in a cold war state) than fight them. Scott Coker and Dana White have a mutual respect for each other and want to keep it that way for the time being and I'm sure everyone else prefers it be that way as well!
As I said, I'd get strikeforce straight before this. UFC can't shut down an organization. EliteXC, Affliction, etc. were throwing sick money for top-flight stars but couldn't cover the production costs. All Strikeforce has to do to become a nemesis is maintain good cards, expand the brand and stay profitable. As long as the organization can cover these costs, there here to stay.
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Old 09-24-2009, 04:39 AM   #9 (permalink)
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Good luck to Stikeforce. I think either way they are f*cked.
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Old 09-24-2009, 03:24 PM   #10 (permalink)
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Originally Posted by Davisty69 View Post
Any thoughts?
OK. You're both right and wrong here.


You're right that Strikeforce needs to go on the offense - which they've slowly and steadily been doing. However, you're wrong to even suggest that they should go "head-to-head" with the UFC.

Dana White was correct when he said that would be like trying to compete directly with McDonald's from the position of a start-up.


It's just not what intelligent businessmen do. There's a strategy for growth in business and it's all about monopolizing your market. The UFC has monopolized its particular market, so unless it is seriously flawed competing with them in their market will just result in Strikeforce being the UFC's XFL.


What Strikeforce needs to do is find a niche market and run with that.

Maybe it's something radically different from what they're doing now.

Maybe it's similar fighting styles but with a different format. Maybe it's to use their international contacts more effectively and let the UFC have the USA if they can trade for the rest of the world.
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