Fedor Emelianenko, is the best heavyweight in the world. However, in the United States Fedor isn't well known. Brett Rogers certainly isn't the best heavyweight in the world, and he really didn't even earn his shot at Fedor. However, if the audience sees this big, scary looking guy (Rogers), they're probably going to assume he'll win. This gives room for a Fedor win to impress the viewing audience, which will be full of people getting their first glance at him.
I am really looking forward to the event on November 7.
Heard the game will be streamed live on a site called Omnisport! It is legal and in HD! That's great news!