if they don't market the up an coming fighters then yes.
i wouldn't be surprised if they don't
Marketing up the fighters dont made them better fighters even tho some people round here seem to think thats the case, personally I think SF is growing faster that any MMA promotion in the past and the only reason the UFC is bigger right now is because its been around longer.
SF has many rising stars right now and its not because they are hyped up its because they are great fighters, Jacare, Feijao, Roger Gracie to name a few, not to meantion the ever growing talents of Mousasi (who will be back to get that title and has many great years in the sport ahead of him at only 24 years old), Melendez who is starting to look like the new prodigy, seriously Melendez is starting to look like BJ Penn in his peak, I am not saying Penn is past it I think he will be back to take his title with vengeance, but I dont think Melendez would of lost to Edger, then you have a Peaking champion in Overeem who know one has survived the first round with for the last 2 or 3 years, and he is not some untested champion with only 6 fights to his name 45 fights to his name and now in his prime with that kind of experience already behind him, I seriously believe Overeem would knock the fcuk out of Lesnar.
While SF is bring up these new stars the UFC is sometimes like watching the demise of old stars and fighters who have achieve there peak elsewhere and taking in on Merit.
I think its kind of like Chelsea vs Arsenal, Chelsea been the UFC currently the better team with bags of talent in there proven team, but dam the future looks bright for Arsenal.