It's not hard to see GSP represents the perfect package, his marketability is flawless. He has the physique, positive attitude and the drive that perfectly embraces what it takes to be on the Gatorade team. Besides these obvious marketability traits, that are obvious to everyone, GSP has built a solid online presence that clearly defines his worldwide reach and massive fanbase. The George St-Pierre website and the GSP MySpace page gave Gatorade a sneak peak into his acceptance by the mainstream audience and the potential in sponsoring him.
GSP built his online presence slowly over time. He was one of the early pioneering fighters to use MySpace as a marketing tool. His website and MySpace page have allowed him to share his journey with his fans and build a dedicated following. This is something every fighter should be doing.
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What helped Georges St-Pierre get his sponsorship with Gatorade
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