I've been sucked in...
I watched a couple of the early UFC's (5,6,7?) on video about 12 years ago, but didn't really get into it. Then suddenly I was watching UFC on Spike TV, checking the TV guide for more, and (gasp) watching a reality show for the first time.
I have to give it to the new UFC management, they've really put together a good business model. And the fights are almost always interesting and exciting. Boxing has always bored the hell out of me, but I like this.
Please pardon my ignorant comments, I'm just a fan rather than a fighter myself. My sports of choice are swimming, biking, and triathlon.