I dug a little deeper into this and it seems the technology behind using Ammonium Hydroxide to "enhance" beef is actually patented tech belonging to a firm called Freezing Machines Inc. A sister company of Beef Products Inc.
Just like the same c*unts who tell us sugar is bad for us, so we should eat Aspartame/Saccharine ( patented ) instead. Or that Salt is bad so we should replace it for MSG ( patented ). Or that dairy fat is bad and we should replace it for hydrogenated vegetable oil ( patented ).
Before long, they'll make good old "beef" illegal and replace it for some patented chemical slop called Beefarine.