I don't mind a little trash talk to hype a fight, but BJ proclaims to be this world class martial artist. Martial arts are above all else, about self discipline. To be at the level BJ is at and continue to maintain this "bad boy" persona is contradictory. He's the tiger, who only knows to lash out and attack, while he keeps saying he's the dragon. I think the biggest problem is us, the spectators. We're the ones who encourage this behavior. It's our years of western over saturation and quick fixes. To call an opponent who is on the same level as yourself a bitch etc goes against the teachings of all the great masters. Learning to be a complete martial artist isn't about testing an opponent, its about testing yourself. If you truly are the greatest you have no need to tell anyone.