You know there's a saying.
It's not about winning...IT'S ABOUT HOW YOU WIN!
Sure he's a solid fighter, but one thing I can't stand are people who fight just to win.
Actually, you're completely wrong.
At the end of the day, all that matters are results.
Think of it from a corporate perspective.
You have two guys/girls vying for an executive position.
On one side, you have someone who is attractive, outgoing, likable, and good with people. On the other hand, this person had okay grades, an okay understanding of what he/she will be required to do, and will probobly do just an average job overall.
On the other side, you have someone who isn't that attractive, is pretty quiet, a little reclusive and doesn't have the best people skills. However, this person had top-notch grades, has incredible reccomendations, a great understanding of what they will be required to do, and, and will probobly do a great job of legitimizing your company.
Which one do you prefer? The guy that looks good in a suit and has good social skills, or the guy who will do a top-notch job and do wonders for the company?
I know that this analogy is sort of confusing when related to MMA, but it's pretty simple.
Guys like...Let's say Kimbo fall into category number one. Yeah, they're charismatic, entertaining, and put asses in seats.
Guys like Fitch fall into category number two. Not charismatic, disinterested in hyping a fight, but they're top-notch at what they do, and legitimize the sport of MMA.
Dana needs to decide which guy he needs to hire.
If he goes with option number one, yeah, there will be some shows put on, and all the fight cards will be fun to watch. It will probobly also resemble WWE more, with lots of pre-fight talk, drama, etc. While it will be alot more fun to watch, the sport will gain many new critics who will still claim that MMA is not a sport and just something for a bunch of drunken country losers to watch.
If he goes with number two, yeah the fights won't be as exciting, and there will be little to no "pre-fight entertainment" as I'll call it. However, Dana will have the worlds top athletes, the best in the world all competing against eachother. MMA would robobly be legit, and recognized as more of a mainstream sport.