Originally Posted by IronMan @ MMAOpinion

Maybe he just got too good at being a profressional wrestler. Maybe he likes being the guy everybody likes to see lose (there certainly something to be said for showing ‘em who’s the man). Whatever the cause, Brock has made himself the new heel for the UFC’s heavyweight division.

As the best heavyweight in the best organization, Brock Lesnar (4-1 MMA, 3-1 UFC, #2 IWMMAR) certainly overstepped a handful of unspoken (though very clear) boundaries that even a professional wrestler knows to stay far, far away from. Talking about banging your lady is one thing (distasteful, perhaps, and a substantial bit of douchebaggery, but not an industry issue), dissing a sponsor after a victory is another, and the sponsor that Lesnar picked out was a particularly poor choice.

Bud Light is not just the UFC’s biggest sponsor. They’re the biggest sponsor in professional sports, and while Lesnar is certainly indispensible, at the moment, for the UFC, it’s not as though Zuffa needs to kowtow to his irritating and financially damaging bullshit (and that’s exactly what it was).