In Europe, the big football clubs sometimes buy reasonably skilled Oriental/Asian players for one reason: They sell a shit load of shirts in Asia. Whenever an Asian footballer does well in Europe, they go mad for it in their home countries. And I mean MAD. Millions of shirt sales and club memorabilia get sold off the back of it. Because of this, the clubs then publicise and play those players a little more then they would if it was based purely on skills alone. If an Asian player was to come along who was truly world class, ( as it seems Lin is ) he would be gold dust, and rightfully receive a LOT of publicity. Far more then any other world class players in his team. I don't really see a problem with it. When a particular race, who are rarely feature in top level sport, produce a star... it should be celebrated. It *is* a big deal. Ultimately, characters like Lin help to change attitudes.