He's using the drop-down-big-name trick which is smart for him to do. Sometimes when fighters drop down a weight class they get put in with known names in their first fight in that class. It might be his way to get some higher profile fights, just look at the names he picked.
IMO if he wants more exposure from the UFC, he not only needs to continue to win his fights but also work on his image a bit to separate himself his average joe look. As sad as it my be, most people are shallow and ADD in our image obsessed society.
"Let them see that their words can cut you, and you'll never be free of the mockery. If they want to give you a name, take it, make it your own. Then they can't hurt you with it anymore." - Tyrion Lannister