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-   -   Nike Signs UFC Champion Jon Jones to Global Sponsorship Deal (http://www.mmaforum.com/ufc/104162-nike-signs-ufc-champion-jon-jones-global-sponsorship-deal.html)

BlueLander 08-08-2012 05:08 PM

Nike Signs UFC Champion Jon Jones to Global Sponsorship Deal
 
Quote:

Aug 8, 2012 - Jon Jones is about to become the global face of mixed martial arts.

The UFC light heavyweight champion has signed a sweeping, worldwide sponsorship deal with sports apparel giant Nike, MMA Fighting has confirmed with multiple sources.

The two sides have agreed to a multi-year contract that will see Jones decked out in Nike gear for the foreseeable future. On Sept. 1, when he faces Dan Henderson at UFC 151, Jones will be rocking the famous "Swoosh."

As a part of the deal, Jones will be featured on worldwide Nike advertising and receive his own signature line, sources said. It is expected to be announced within a week.

When reached by phone, Jones' manager Malki Kawa declined comment while Jones did not immediately return a message left by MMA Fighting.

While a few international mixed martial arts including UFC middleweight champion Anderson Silva and popular Japanese fighter Yoshihiro Akiyama have inked deals with Nike subsidiaries in their respective countries, Jones' deal makes him the first to land a global pact.

The 25-year-old had previously publicly stated a goal of signing with the Oregon-based sports powerhouse. Jones and Kawa first visited the Nike campus in Beaverton in May before opening negotiations that resulted in the deal. Nike is the world's leading sports and shoe retailer, with a $43 billion market cap. In fiscal 2011, the company earned $20.9 billion in revenue.

In March 2011, Jones became the youngest champion in UFC history, winning the belt at age 23. Including that win, which came against Mauricio "Shogun" Rua, Jones defeated four consecutive former UFC champions, becoming the first man ever to accomplish that feat.

His fight with former two-division PRIDE champion Henderson takes place as the main event of UFC 151, and a win might give him the greatest five-fight stretch in MMA history. He is considered a heavy favorite to emerge victorious.

In his career, he is 16-1 overall, with his only loss coming via disqualification due to illegal elbows in a fight he had been in clear control of.

Jones' early domination has led some observers, including Rolling Stone Magazine, to wonder aloud if Jones would become the Michael Jordan of the sport, mixed martial arts' transcendent figure. With a global Nike deal in hand to match the one Jordan received early in his NBA career, Jones takes another step towards that level.

http://www.mmafighting.com/2012/8/8/...onsorship-deal

LL 08-08-2012 05:09 PM

Good for him, always liked Jon.

Now, let's keep them cars off poles.

_RIVAL_ 08-08-2012 05:15 PM

Go get yourself a sponsership John Bones Jonsayyyy...

Budhisten 08-08-2012 05:32 PM

Good for Jones - good for MMA...

As LL stated - now it's all about avoiding those damn poles :p

Abrissbirne 08-08-2012 05:35 PM

Good for him, good for the sport. I still think he doesnt deserve it one bit though. Its smart to pick him, but JDS or Edgar/Henderson would be much better as they are actually likable and have no problems with poles.

Sports_Nerd 08-08-2012 06:50 PM

Quote:

Originally Posted by Abrissbirne (Post 1612703)
Good for him, good for the sport. I still think he doesnt deserve it one bit though. Its smart to pick him, but JDS or Edgar/Henderson would be much better as they are actually likable and have no problems with poles.

Yeah, because guys like Kobe and Lebron are likeable and never get in trouble.

Jones has star quality, even if hardcore MMA fans have an irrational panty-bunching when it comes to him.

It will now be about 1000 times funnier if Hendo beats him though.

The Best Around 08-08-2012 07:23 PM

Obvious choice. The drunk driving thing really isn't as big of a deal because a very good chunk of the people watching him will have had no idea anyway. MMA isn't THAT mainstream where everyone would know, you really have to follow it to know. The stars are trying to align for him to become THE star of the UFC for the next decade, but I don't see him getting past GSP in terms of popularity.

3DLee 08-08-2012 07:28 PM

whats all this talk of poles? did JJ actually do something funny/entertaining other than beating up my favorite fighters and I missed it?

HitOrGetHit 08-08-2012 07:59 PM

Quote:

Originally Posted by 3DLee (Post 1612745)
whats all this talk of poles? did JJ actually do something funny/entertaining other than beating up my favorite fighters and I missed it?

Drove drunk, ran into a pole.

Canadian Psycho 08-08-2012 08:52 PM

Jon Jones money.


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