My thought is this:
Was an option open to Jones not to fight for the title? Keep it a 5 round main event without the title on the line if he felt Chael doesn't deserve a title shot.
This way its a PPV fight (that people regardless of what they thought the outcome would have been, would have an opportunity to watch the fight) if Chael loses, he was coming up on short notice with no real time to prep, and if Jones lost, it sets up an epic rematch for the belt, with a huge PPV buy rate.
I wonder if this was even an option...