More exaggerated nonsense and hysteria. If we're counting "potential" PPV buys as losses, might as well count potential lottery wins.
The UFC didn't incur most of the actual costs of hosting the event i.e. venue, lighting, crew, fighter pays, bonuses, telecasting etc. They have no right to count PPVs without even hosting the event, just because they marketed it for a few million. That's a business risk THEY took, marketing such a top heavy card. Apart from that they didn't actually spend anything on creating the actual product and yet they want to count it's revenue?
It's like me saying, I THOUGHT about making a million dollar painting and had a buyer lined up, but then I thought naaah lets not, too much work. But I'd still like my million bucks please! It's my right!
And even if they did, what a shame. The poor multi-billion $ corporation actually taking a relatively tiny hit for it's OWN decisions. I say in the spirit of America, we need to line up some middle class schlobs to bail the poor hapless corporation out, Dana needs at least one more solid gold toilet seat for his poodle's bathroom.