It's funny everybody always has something to say. If there are critics that means you've accomplished something.
To the OP. Dana is both a suit and blue collar fan hence the swearing and brash personality. It's also because of the blue collar mentality that he's so well liked with most fans and fighters alike. I've never seen a President mosh, shake hands with every fan out there, and appear in interviews the way he does. In fact if there were more CEOs like Dana the world would be a better place. A few more.
It's also a reason why boxing promoters, Showtime, Spike all hate em because he won't comply to the norms of the corporate mindset. Look if he was a money mongering individual he would have milked Chuck Liddell. Now Chuck's a multi millionare with a high ranking position in the organization. All boxers never had that opportunity and very very few WWE wrestlers. As long as the Fertittas and Dana White is present the UFC will continue to grow. Sure it'll contract, but that's what every company does.
Rise of IBM in the 80's.
Microsoft took over.
Apple rose, fell, and is now the most valuable company in the world. Read the book when you get a chance.
The UFC is a force and it can not be denied. It's all in management.
Marcus Aurelius: Tell me again, Maximus, why are we here?
Maximus: For the glory of the Empire, sire.
Baked, not fried... the healthy choice.