It's typical for those people to call you a moron in humorous form? That seems odd somehow.
Actually the UFC is being run like the old school boxing promotions right. Just with better marketing. It's how every combat sport in the history of the world has been run. Gladiators, boxers, pankration, judo, kickboxing... you name it and it's been run this way.
You use personality and accomplishments to appeal to the masses. Personality will always draw more than anything else. It's human nature. We find it easier to identify with someone we love or hate based off personality than it is for us to connect to physical accomplishments we have no experience in.
That is not dead which can eternal lie and withs strange aeons even death may die.