Everybody saying that this was a "smart business move" doesn't know a thing about business. Yes, this will make the UFC money in the SHORT TERM, but long term it will hurt the bottom line by negatively influencing the promotion's appearance of legitimacy. When EliteXC put Kimbo Slice as a main event on CBS, yes they broke viewership records for that one card in the short term, but what happened to them long term? The promotion was rightfully viewed as a joke and it collapsed. I'd venture that almost everybody on this forum has no business experience whatsoever and thinks freakshows are the best way to sustain a profitable MMA business.