Dana White: We killed it in Key Demos - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

 
LinkBack Thread Tools Display Modes
post #1 of 10 (permalink) Old 12-12-2012, 08:34 AM Thread Starter
All Around Nice Guy
 
SideWays222's Avatar
 
Join Date: Sep 2008
Posts: 10,760
                     
Dana White: We killed it in Key Demos

Quote:
UFC president Dana White was in an extraordinary mood Tuesday thanks to the ratings his fight card on Fox delivered.
The UFC on Fox 5 card from Key Arena in Seattle improved the performance of UFC on Fox 4 by 83 percent and won all key male demographics in its time slot. The show attracted an average of 4.4 million viewers, doing a 2.5 household rating and a 4 share overall.
White pointed out that the UFC show trailed the Heisman Trophy ceremony and 48 Hours Mystery in its time slot in terms of total viewers, but UFC on Fox 5 finished as the No. 3 show for the week among males 18-49. In addition, it won the night among males 18-34, males 18-49, adults 18-34 and adults 18-49.
That younger demographic is what the UFC targets and is coveted by advertisers.

UFC president Dana White puts the lightweight belt on champion Benson Henderson (Getty Images)
"We just killed it," an ebullient White told Yahoo! Sports. "We killed it in every demo."
The ratings increased during every fight. Matt Brown's knockout of Mike Swick in the opener drew an average of 3.6 million viewers. That number increased to 4.3 million for Rory MacDonald's beating of B.J. Penn. Alex Gustafsson's victory over Mauricio "Shogun" Rua had 4.5 million viewers, while the main event received an average of 5.7 million.
Though it was third in total viewers, White said what mattered most was the 18-34-year-old male demographic, which advertisers so desperately seek.
"There are always going to be older people home watching TV on a Saturday night," White said. "But the advertisers are trying to reach that demo and we just dominated it. That was a huge night for us."
Las Vegas was the top market with a 6.3 rating and 11 share. It was followed by Louisville (5.0/8), Sacramento (4.7/9), Columbus (4.6/8) and Phoenix (4.2/8).
The card drew the second-highest average viewership of the four shows on Fox in 2012. UFC on Fox 2 in January averaged 5.7 million viewers. UFC on Fox 5 on Saturday was at 4.4 million average. UFC on Fox 3 and UFC on Fox 4 each averaged 2.4 million viewers.
The next UFC card on Fox is on Jan. 26 in Chicago beginning at 8 p.m. ET. Demetrious Johnson defends the flyweight title against John Dodson in the main event.

Rory MacDonald (L) routed B.J. Penn in a welterweight fight Saturday at UFC on Fox 5 (Getty)

I wonder what Dana White would like better. Getting good ratings in Key Demos or pulling in 6-7mil viewers all together.

SideWays222 is offline  
Sponsored Links
Advertisement
 
post #2 of 10 (permalink) Old 12-12-2012, 08:44 AM
It's a league game, Smokey
 
Ape City's Avatar
 
Join Date: May 2007
Location: Planet of the Apes
Posts: 8,199
                     
Key demos is better than an extra few million people watching that are not gonna give the UFC money in the future.


mad props: Toxic
Ape City is offline  
post #3 of 10 (permalink) Old 12-12-2012, 08:59 AM
Megaweight
 
Join Date: Mar 2007
Posts: 5,499
                     
Quote:
Originally Posted by Ape City View Post
Key demos is better than an extra few million people watching that are not gonna give the UFC money in the future.
Exactly. Key demos will buy a well sold PPV, shirts, etc.
cdtcpl is offline  
post #4 of 10 (permalink) Old 12-12-2012, 09:12 AM
-DayDay Knucks-
 
HitOrGetHit's Avatar
 
Join Date: Jun 2009
Posts: 20,166
Blog Entries: 13
                     
Quote:
Originally Posted by Ape City View Post
Key demos is better than an extra few million people watching that are not gonna give the UFC money in the future.
Agreed. Those are the people that will either become, or actually are fans of the sport. That's where the consistent money is.


Sent from my iPhone using Verticalsports.com App


-Always Supporting-
Miesha Tate - Urijah Faber - Dustin Poirier - Frankie Edgar - Claudia Gadelha - Tecia Torres - Demian Maia - Jessica Eye - Diaz Bro's

Sig Credit: M.C
HitOrGetHit is offline  
post #5 of 10 (permalink) Old 12-12-2012, 09:32 AM
LL
Cruz Control
 
LL's Avatar
 
Join Date: Mar 2011
Location: Ocean Front Property in Arizona.
Posts: 9,159
                     
Good news, they should do Henderson/Pettis II on FOX in April, Ben will have dominated on FOX and Pettis will KO Cerrone next month on FOX. That's got the potential to kill it.

2013 VIP FFL Champion
THE DRAGON RIDES AGAIN - 12/20/14
Machida - Alves - Cruz - JDS - Weidman - Condit - Pettis - Edgar - Cowboy - Dodson - Okami
LL is offline  
post #6 of 10 (permalink) Old 12-12-2012, 09:59 AM
Featherweight
 
DanTheJu's Avatar
 
Join Date: Mar 2007
Location: Hurricane Alley (Daytona)
Posts: 1,012
                     
They Key Demo's have little to do with buying UFC products in the future. That demographic is key because that is the demo that most advertisers are attempting to reach. That group are the ones that research has shown to be the most influenced by advertisements and the most likely to try a new brand of any product. So, while yes, they may be the ones who will also buy more UFC stuff, the advertisers do not care about that, they care about their own products.

-------------------
Dan The Ju
-------------------
DanTheJu is offline  
post #7 of 10 (permalink) Old 12-12-2012, 11:18 AM
Lightweight
 
The Best Around's Avatar
 
Join Date: Oct 2011
Posts: 1,502
                     
Obviously it did well with males between 18-49. That probably made up at least 95% of the audience, if not more. It made sense that the rating increased as time went on since Swick and Brown are unknowns to the average viewer. Heck we turned it on midway through that one.

The Best Around is offline  
post #8 of 10 (permalink) Old 12-12-2012, 01:20 PM
Welterweight
 
Soakked's Avatar
 
Join Date: Feb 2007
Location: NYC
Posts: 2,446
                     
Quote:
Originally Posted by DanTheJu View Post
They Key Demo's have little to do with buying UFC products in the future. That demographic is key because that is the demo that most advertisers are attempting to reach. That group are the ones that research has shown to be the most influenced by advertisements and the most likely to try a new brand of any product. So, while yes, they may be the ones who will also buy more UFC stuff, the advertisers do not care about that, they care about their own products.
Exactly. Advertisers are willing to pay more for a program that attracts that demographic because it means a higher chance of their product selling. It's win win on both sides.

"Let them see that their words can cut you, and you'll never be free of the mockery. If they want to give you a name, take it, make it your own. Then they can't hurt you with it anymore." - Tyrion Lannister
Soakked is offline  
post #9 of 10 (permalink) Old 12-12-2012, 03:00 PM
Kneel Before Christ!
 
Roflcopter's Avatar
 
Join Date: Sep 2008
Posts: 8,024
                     
Ah the gloom and doom was preemptive and knee jerk.

Surprise.


These are solid numbers. Much better than the last 2.

Roflcopter is offline  
post #10 of 10 (permalink) Old 12-12-2012, 03:07 PM
Pretty old, apparently
 
Term's Avatar
 
Join Date: Jul 2009
Posts: 1,373
                     


Ah... It's a profit deal


Forum GP - Season XI - Champion
Term is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the MMA Forum - UFC Forums - UFC Results - MMA Videos forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.




Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome