Dana White: The UFC Didnít Pass Over Johny Hendricks, GSP Asked for Diaz - Page 4 - MMA Forum - UFC Forums - UFC Results - MMA Videos
UFC The Ultimate Fighting Championship (UFC) is a U.S.-based mixed martial arts organization, recognized as the largest MMA promotion in the world. The UFC is headquartered in Las Vegas, Nevada and is owned and operated by Zuffa, LLC. This promotion is responsible for solidifying the sport's postion in the history-books. UFC is currently undergoing a remarkable surge in popularity, along with greater mainstream media coverage. UFC programming can now be seen on FOX, FX, and FUEL TV in the United States, as well as in 35 other countries worldwide.

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post #31 of 36 (permalink) Old 12-18-2012, 02:26 PM
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But if you wanna look at the last few years, you'll notice the UFC is in a pretty steep decline as far as North America goes. Ratings and Buys are significantly down, TUF is stale, the FOX deal hasn't lived up to expectations yet and the UFC recently had to cancel it's first ever PPV event.
Really? a steep decline? I will grant you TUF is stale, but they have gotten 16 seasons. Plus they have Brazil and Smashes. How many shows do you know that lasted 15 seasons, and created two spinoffs?

Canceling a PPV was a big hit, but it happened once. Other organizations did that and they went away. All the PPVs since 151 have did decent numbers from what I read. I also read Sonnen and Anderson did a Million, it just didn't surpass the 1.5 million that Brock did. Also I think the economy has had a bit of an effect on PPV numbers. People just don't have the money to spend like they used to.

Perhaps the Fox ratings have not been what they wanted, but does that really mean that the UFC is in decline. Maybe it just means they overestimated how much it would grow.


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post #32 of 36 (permalink) Old 12-18-2012, 02:27 PM
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Here we go again...

So: PPV numbers dropping = UFC in decline?

Somebody show me some evidence of this. Show me that the UFC is earning less money now then when they had higher PPV numbers.

Because what I'm seeing are sponsors who are several steps above the sponsors they had a few years ago. I'm seeing more shows on network TV then ever before. I'm seeing far greater exposure = far higher ad opportunities. I'm seeing the UFC paying fighters more then ever before. Covering their insurance. The list goes on. Do these sound like signs that a company is in sharp decline?

PPV is a stupid outdated model. Dana has said many times in the past he wants to move away from PPV. That's exactly what's happening. It's not decline. It's completely by design.

Till anybody has any evidence, please stop with the naive notion that the UFC is declining, just because thier PPV numbers are down.
Pretty much.

People also like to ignore, usually for the sake of convenience, that 'lower' PPV buys don't necessarily equate to fewer people watching. Step into any bar or pub on a fight night, and the place is typically packed. And then you've got those who order the PPV and split the price amongst friends - so you might have a dozen people or more at one apartment or home each chipping in for the event, which counts as a single buy. Then there are your streamers. Lesser PPV numbers doesn't mean 'sharp decline', and LL knows this. People are simply choosing alternate means of viewing an event, primarily because PPV prices are astronomical.
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post #33 of 36 (permalink) Old 12-18-2012, 04:12 PM
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Pretty much.

People also like to ignore, usually for the sake of convenience, that 'lower' PPV buys don't necessarily equate to fewer people watching. Step into any bar or pub on a fight night, and the place is typically packed. And then you've got those who order the PPV and split the price amongst friends - so you might have a dozen people or more at one apartment or home each chipping in for the event, which counts as a single buy. Then there are your streamers. Lesser PPV numbers doesn't mean 'sharp decline', and LL knows this. People are simply choosing alternate means of viewing an event, primarily because PPV prices are astronomical.
And what about Fight Nights? Prelims? TUF? I get PPV's are down, that's expected, the economy sucks, PPV is an outdated model and asking people to pay 60 bucks for a card that might be good is crazy but that's just one aspect of it, what about free TV? Ratings are down in all three. Of course it wasn't going to keep growing and growing and growing but I guarantee you if you go back and dig up the numbers on Spike not a single prelim special was under a million viewers. FX has had about four or five, that's not consistency, that's a DECREASE. Anyone who denies that fact that the UFC has hit a decline in North America is just kidding themselves. Hell GSP couldn't even draw over 20,000 to the Bell Centre, two years ago he sold it out with Koscheck and this was his big return at 19 months away.

Is the UFC dying? No, but is it as popular as it was back in 2009 and 2010 in the States? Absolutely not.

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post #34 of 36 (permalink) Old 12-18-2012, 04:22 PM
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And what about Fight Nights? Prelims? TUF? I get PPV's are down, that's expected, the economy sucks, PPV is an outdated model and asking people to pay 60 bucks for a card that might be good is crazy but that's just one aspect of it, what about free TV? Ratings are down in all three. Of course it wasn't going to keep growing and growing and growing but I guarantee you if you go back and dig up the numbers on Spike not a single prelim special was under a million viewers. FX has had about four or five, that's not consistency, that's a DECREASE. Anyone who denies that fact that the UFC has hit a decline in North America is just kidding themselves. Hell GSP couldn't even draw over 20,000 to the Bell Centre, two years ago he sold it out with Koscheck and this was his big return at 19 months away.

Is the UFC dying? No, but is it as popular as it was back in 2009 and 2010 in the States? Absolutely not.
Of course the numbers for individual shows are down. There are 3 times as many shows. I would wager that *total* viewing numbers are up since 2009.
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post #35 of 36 (permalink) Old 12-18-2012, 04:27 PM
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Of course the numbers for individual shows are down. There are 3 times as many shows. I would wager that *total* viewing numbers are up since 2009.
Maybe, maybe not.

But next season's of TUF will tell a lot, they won't have Fridays which did play a part to use, they've got big names as coaches and if this season continues the downward trend in the ratings then it may be time to look at TUF and if the prelims continue to be low then they'll have to look at that.

I think I came off as doom and gloomy in my original posts, I don't wish death on the UFC or any such like that, but the numbers don't lie and for whatever reason since they made the switch to FOX the numbers for TUF, Primetime, Prelims, and Fight Nights have been down, not up, not the same, down. Hopefully it can pick up and we can get over this period but time will tell.

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post #36 of 36 (permalink) Old 12-20-2012, 02:21 PM
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This interview took place just before GSP Conduit. The guy ask him if he thinks the UFC is in a slump. He also talks about who he thinks are the big stars in the UFC and other sports stuff, and about Steven Segal.



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