You clearly have no sort of basic understanding of etiquette regarding employee/employer relationships. No shit Dana didn't do it out of the goodness of his heart, that's irrelevant.
It's not irrelevant because otherwise loyalty also becomes irrelevant. Why should anyone feel obligation to be loyal when the entire relationship is calculated business that only exists as long as their is mutually appreciated benefit for each party?
I think I understand employer/employee relationships pretty well. I've been a contracted employee and I've had bosses that deserved loyalty. They didn't act like Dana, turning instantly on anyone who wasn't an active or likely potential revenue source, and god forbid they should take a contract with the competition, lol. I don't think this makes Dana horrible, but it is the type of business he does.
The UFC and Randy manufactured a long-standing mutual working relationship where one party was basically treated better than 99 percent of his co-workers despite not exactly being the biggest draw ever(GSP, Lesnar, Chuck, Tito etc...all bigger draws) and he shows his appreciation by constantly sticking it to them.
As far as questioning Dana's loyalty to black ink, that's outright absurd. Do you really ******* think guys like Chuck Liddell and Matt ******* Hughes are the most qualified guys for MANAGEMENT positions in the UFC? Or how about the fact that guys who were nowhere near superstardom like Kenny are employed with the UFC after their careers are over...or guys like Griffin and Bonnar are given big fights and pretty much have a lifetime guaranteed job. Randy himself was shown incredibly loyalty by getting huge main event fights over and over again long after he was relevant. What did Couture-Coleman do, what 350k? Yet he still got a ME slot and PPV revenue out of a ******* joke of a fight.
I don't blame Randy, but the guy's a dick. That'd be like if my company made all kinds of concessions for me to keep my job when I breached policy, always gave me flexibility with my hours, gave me more hours when I wanted it and generally tried to make my employment as enjoyable as possible in exchange for my rare skillset and I rewarded them by trying to stick it to them at every opportunity.
Randy's a joke.
He was only treated that way because it was a huge selling point for the UFC, which is the point you seem to be missing when you dismiss the fact that Dana was only promoting Randy for the money. You can't have it both ways, either Dana coddled Randy because he's just a sweet person and thus Randy owes him for showing all that goodwill, or he did it because it made business sense, Randy was a powerful draw that made them a lot of money, and thus Randy doesn't really owe him anything at all because the mutual benefit was contained and limited within the contracts they had.
Dana bringing on Hughes and Chuck? Um, yeah, he's doing it because its good business. They are draws and big news even not fighting. This happens in other sports all the time with popular retired competitors. Howie Long? John Madden? It's a smart business decision that utilizes their established name to bring in viewers, legitimacy, and revenue.